How we work with partners…

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Building awareness of your brand and driving attendance to our events is a crucial element of a successful sponsorship partnership.

How we work with partners…

Classic Bike Shows Sponsorship

The biggest and best motorcycle shows in the world

Classic Bike Shows Sponsorship

Across the year we see well over 100,000 people through our doors at venues all over the country.

Meet our audience

Classic Car Shows Sponsorship

The biggest and best car shows in the UK

Classic Car Shows Sponsorship

We put together the biggest and best classic car shows in Europe – and that’s not us just saying it – it’s true

Meet our audience

Autojumble Sponsorship

The biggest & best autojumbles in the UK

Autojumble Sponsorship

Across the year we will see over 90,000 people though our gates at – all looking for that elusive part to help with that project bike or something just to fill that empty space in the garden shed.

Meet our audience

How we work with partners…

Therefore we develop and deliver a marketing plan in order to achieve your businesses’ goals and objectives, around our marketing strategy for the show. Here are just some of the areas we can look at for you, depending on what is important to you…

SOCIAL MEDIA

A social media plan including paid for advertising packages to drive awareness, using all relevant platforms to grow audience and deliver content.

EMAIL MARKETING

Creation/execution/delivery of e­ffective email campaigns ensuring compliance with GDPR with end result analysis available

ADVERTISING / ARTWORK

Design of advertising materials for and including off line and on line content in keeping with your brand identity

PR AND PRESS

Creation and distribution of press releases to both national and regional databases

DIRECT MAIL

Design and print of direct mail – targeting our audience/database with innovative mailing solutions – putting your brand in front of them

DATABASE MANGEMENT & PROMOTION

Devise and implement lead generation campaigns to expand your database and ultimately your market reach

So…What is your company’s core marketing goal….?

Is it brand awareness…..?

Is it share of voice…..?

Is it lead generation…?

Tell us and let’s put a plan together!

What do you want?

  • Increase sales and market share – do you want to sell product?

If it is product you want to sell at a particular venue – what terms do you want to negotiate? Is it exclusivity or is it guaranteed exposure to the attendee?

  • Increase target market awareness – are you launching or testing a new product?

Do you want to get your products in to the hands of thousands of happy event –goers? There are lots of ways we can do this with many touch points around our sites you could do this from – or we could even do it for you.

  • Target a new customer group – do you want to expand your customer base?

We understand the demographic and economic makeup of our audiences at all of our events – who it is that you want to talk to? We will be able to profile the right show audience to you..

  • Enhance general awareness – is your main goal to stay in front of consumers?

Today’s markets are hyper-competitive for share of voice and brand awareness is difficult to measure. However we can put together a plan through all of our different channels to promote you  -whether that be face-to-face, through our many social channels, our database and branding across our various venues.  We also have our large portfolio of classic motorcycle magazines to utilize to get the best for you and your brand.

So…. What opportunities are there to do the above?

For all of our events, a detailed, bespoke multi-channelled plan is put together. Primarily, this will consist of the below…

Event Objectives

Who are we targeting: advanced & day vistors

Trade marketing

Private entry & club marketing

E-shots / Data

During the run up to an event we will e-shot our database at least eight weeks before, every week until the event takes place. We will do this with targeted messages and to targeted data. Our Classic Bikes Shows database is 40K plus – however, we will also utilize the all of our databases through Mortons Media Group when and where appropriate to target the biggest potential audience as possible.

Targeted Advertising – On print and on line

We are lucky with Classic Bike Shows! As Mortons is also home to the biggest stable of classic and modern motorcycle magazines – in print and on-line! Therefore we advertise through house ads, inserts and most importantly with column inches four months out to an event. We work closely with the editorial teams to make content as bespoke and interesting to their particular audience as possible which ensures great coverage and great results.
However, we of course also advertise, in our competitor titles and in relevant club magazines – again through straight ads, inserts and advertorials to make sure we are hitting as many classic motorcyclists as possible!

Local Advertising covering local regions

As with any event, it’s always important to do bespoke advertising in local regions – this is another important part of our plan which often throws up different angles on how we can promote the event to the masses – whether it be through radio, on-page, on-line!

PR schedule

The importance of PR! We strive to get as many interesting stories about our events into the public domain as much as can! Luckily with good relationships with the national broadsheets and our reputation – we get those all-important news stories!

Social Media

Who we want to target and how? We invest heavily into this area of the marketing plan – not only with our time and effort to promote organically – but also through spend and research into Facebook algorithms and tools to make sure we are at the top of our game and get the maximum return on investment.

Direct Mail

With great creatives, we always put money into direct mail- it’s important that we communicate through all forms of media and with the names and addresses of past attendees, it’s a great way to ensure event exposure.

Get in touch

Tel: 01507 529421