How we work with partners…

Building awareness of your brand and driving attendance to our events is a crucial element of a successful sponsorship partnership.

Classic Bike Shows Sponsorship

The biggest and best motorcycle shows in the world

Classic Bike Shows Sponsorship

Across the year we see well over 100,000 people through our doors at venues all over the country.

Classic Car Shows Sponsorship

The biggest and best car shows in the UK

Classic Car Shows Sponsorship

We put together the biggest and best classic car shows in Europe – and that’s not us just saying it – it’s true

Autojumble Sponsorship

The biggest & best autojumbles in the UK

Autojumble Sponsorship

Across the year we will see over 90,000 people though our gates at – all looking for that elusive part to help with that project bike or something just to fill that empty space in the garden shed.

How we work with partners…

Therefore we develop and deliver a marketing plan in order to achieve your businesses’ goals and objectives, around our marketing strategy for the show. Here are just some of the areas we can look at for you, depending on what is important to you…

So…What is your company’s core marketing goal….?

Is it brand awareness…..?

Is it share of voice…..?

Is it lead generation…?

Tell us and let’s put a plan together!

What do you want?

  • Increase sales and market share – do you want to sell product?

If it is product you want to sell at a particular venue – what terms do you want to negotiate? Is it exclusivity or is it guaranteed exposure to the attendee?

  • Increase target market awareness – are you launching or testing a new product?

Do you want to get your products in to the hands of thousands of happy event –goers? There are lots of ways we can do this with many touch points around our sites you could do this from – or we could even do it for you.

  • Target a new customer group – do you want to expand your customer base?

We understand the demographic and economic makeup of our audiences at all of our events – who it is that you want to talk to? We will be able to profile the right show audience to you..

  • Enhance general awareness – is your main goal to stay in front of consumers?

Today’s markets are hyper-competitive for share of voice and brand awareness is difficult to measure. However we can put together a plan through all of our different channels to promote you  -whether that be face-to-face, through our many social channels, our database and branding across our various venues.  We also have our large portfolio of classic motorcycle magazines to utilize to get the best for you and your brand.

So…. What opportunities are there to do the above?

For all of our events, a detailed, bespoke multi-channelled plan is put together. Primarily, this will consist of the below…

Get in touch

Tel: 01507 529421